Pedro Humberto Veloso
Pedro Humberto Veloso
An entrepreneur passionate by progress
Pedro Humberto Veloso starts your entrepreneur career as a bean trader in 1975. At that time, your brand Apollo 11 processed the beans in Carmo do Paranaíba and sold them in southeastern Brazil.
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1977
He acquired his first farm and started planting coffee.
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1990
Opening of the foreign market.
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2004
First UTZTM Certification.
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2009
Creation of the brand Cafés Santa Cecília.
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2012
First Rainforest AllianceTM Certification
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2013
Acquisition of the area related to the Palmeira complex.
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2015
Implementation of the Microlot Mapping Project.
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2015
Acquisition of the area and start of activities at the Santa Rita complex.
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2016
Creation of the Veloso Coffee brand.
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2017
Becomes a member of Brazilian Specialty Coffee Association (BSCA) and the Federation of Cerrado Mineiro.
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Nowasday
A SOLID FAMILY BUSINESS
Wisdow Towards the Future
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Logo-491x1024.png)
Mr. Pedro Humberto Veloso since 1977.
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Pedro-Humberto02.png)
President
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Pedro-Henrique02.png)
PEDRO HENRIQUE
LIMA VELOSO
Agricultural Director
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Mariana02.png)
MARIANA LIMA VELOSO
Quality Diretor
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Manoel02.png)
MANOEL HUMBERTO
COSTA VELOSO
Agricultural Planning Director
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Maria-Eduarda02.png)
MARIA EDUARDA
COSTA VELOSO
Board member in training
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Pedro-Humberto02.png)
PEDRO HUMBERTO VELOSO
President
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Pedro-Henrique02.png)
PEDRO HENRIQUE
LIMA VELOSO
Agricultural Director
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Mariana02.png)
MARIANA LIMA VELOSO
Quality Director
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Manoel02.png)
MANOEL HUMBERTO
COSTA VELOSO
Agricultural Planning Director
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/Maria-Eduarda02.png)
MARIA EDUARDA
COSTA VELOSO
Board member in training
The next generation of
coffee growing
We apply the newest regenerative farming techniques to produce more responsively.
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/npk-icon.png)
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/wood-icon.png)
We use only reforested eucalyptus and coffee wood in our dryers.
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/leaf-icon.png)
We carry out the cutting of cover plant to protects the soil macrobiotics due generating organic material.
![](https://velosocoffee.com.br/wp-content/uploads/2022/06/water-icon.png)
Veloso Coffee develops various environmental actions in partnership with clients that supports the cause.