Pedro Humberto Veloso
Pedro Humberto Veloso
An entrepreneur passionate by progress
Pedro Humberto Veloso starts your entrepreneur career as a bean trader in 1975. At that time, your brand Apollo 11 processed the beans in Carmo do Paranaíba and sold them in southeastern Brazil.
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1977
He acquired his first farm and started planting coffee.
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1990
Opening of the foreign market.
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2004
First UTZTM Certification.
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2009
Creation of the brand Cafés Santa Cecília.
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2012
First Rainforest AllianceTM Certification
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2013
Acquisition of the area related to the Palmeira complex.
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2015
Implementation of the Microlot Mapping Project.
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2015
Acquisition of the area and start of activities at the Santa Rita complex.
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2016
Creation of the Veloso Coffee brand.
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2017
Becomes a member of Brazilian Specialty Coffee Association (BSCA) and the Federation of Cerrado Mineiro.
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Nowasday
A SOLID FAMILY BUSINESS
Wisdow Towards the Future
Mr. Pedro Humberto Veloso since 1977.
President
PEDRO HENRIQUE
LIMA VELOSO
Agricultural Director
MARIANA LIMA VELOSO
Quality Diretor
MANOEL HUMBERTO
COSTA VELOSO
Agricultural Planning Director
MARIA EDUARDA
COSTA VELOSO
Board member in training
PEDRO HUMBERTO VELOSO
President
PEDRO HENRIQUE
LIMA VELOSO
Agricultural Director
MARIANA LIMA VELOSO
Quality Director
MANOEL HUMBERTO
COSTA VELOSO
Agricultural Planning Director
MARIA EDUARDA
COSTA VELOSO
Board member in training
The next generation of
coffee growing
We apply the newest regenerative farming techniques to produce more responsively.
We use only reforested eucalyptus and coffee wood in our dryers.
We carry out the cutting of cover plant to protects the soil macrobiotics due generating organic material.
Veloso Coffee develops various environmental actions in partnership with clients that supports the cause.
